Search engine optimization (SEO) adds value to any organization. Once you recognize this, the next question is how to leverage it. Whether your goal is to drive more traffic to your website or get leads and donations, you’ll want to identify your audience’s top search terms. These keywords will help your website rank higher in search engines.
Once your organization gets into the habit of creating newsletters, blog posts and other website content on a regular basis, the next goal is to ensure that everything is written and tagged in a way that will help increase quality traffic to your site.