If there was one question I have been asked most often as a nonprofit communications consultant is, “How much does it cost to build a nonprofit website?” The answers to that question are as variable
Image by Giving Tuesday. Representatives of Red Splash, a Kenyan nonprofit that works to provide “safe and free blood to patients who require transfusion treatment in a timely manner without any discrimination,” participates in GivingTuesday. Image by GivingTuesday. Pam Turos | Managing Editor This article was originally published on Candid.org Candid gets you the information […]
You might think that an editor’s main job is to find errors in an article or essay and fix them, but that’s actually just the final step in the process of editing. True, it’s an essential step, but it’s far from the most significant.
As technology evolves, so must we, and this means reaching people where they are (i.e. their laptops and smartphones). But all digital marketing tools are not created equal.
As you finalize your SEO keywords (and phrases), you will have a few core terms and several related terms. These keywords, specifically the core ones, will need to be integrated into every page on your organization’s website. This is referred to as on-page optimization, which drives search engine traffic. Let’s review several key elements.
Search engine optimization (SEO) adds value to any organization. Once you recognize this, the next question is how to leverage it. Whether your goal is to drive more traffic to your website or get leads and donations, you’ll want to identify your audience’s top search terms. These keywords will help your website rank higher in search engines.
Once your organization gets into the habit of creating newsletters, blog posts and other website content on a regular basis, the next goal is to ensure that everything is written and tagged in a way that will help increase quality traffic to your site.
The Google Ad Grant program provides qualifying organizations with up to $10,000 of in-kind advertising every month. It’s free advertising and an effective digital marketing strategy.
One month ago, when we sent out the very first issue of The Good News newsletter, I had no idea that I would soon be sharing my “bedroom office” with a ten-year-old while keeping teenagers from fighting over bread and helping my clients manage crisis communications.
Yes, we are in crisis.
We are also collectively very anxious and completely overwhelmed with information.
It might surprise you to hear this from someone whose livelihood comes from writing and editing, but now is not the time to publish every detail about what you are doing to respond to the coronavirus and COVID-19.