Content Marketing for nonprofits: What does that mean?

What exactly is content marketing and what does it have to do with doing good in the world? Take a moment to check your inbox, and you may be surprised by the quantity of “content” from new and forgotten subscriptions — retailers, media outlets, nonprofits, politicians and experts in every field are constantly vying for our attention online.

The story that started it all

In January 2014 a man walked into the Cleveland Public Auditorium during the annual Homeless Stand Down event hosted by Hands-On Northeast Ohio. The auditorium, which can hold up to 10,000 people, was filled that day, buzzing with activity from those in need and volunteers offering their services. Individuals facing homelessness could come and enjoy a day of pampering, community, and support through free haircuts, medical screenings, breakfast, lunch, professional photographers, and personal shopping.

How a simple list transformed our business

There are more than a few ways the nonprofit sector could benefit from the advice and habits of our peers in the “for-profit” ecosystem. And, to be fair, the reverse is equally true. In my role as managing editor for Good Cause Creative and WISH Cleveland, I am constantly striving for the sweet spot between doing good business while doing good in the world.